Rad Power Bikes Appoints Kathi Lentzsch as New CEO, Aligning Leadership with Strategic Retail Shift

SEATTLE, March 13, 2025 - Rad Power Bikes™ is excited to announce Kathi Lentzsch as its new Chief Executive Officer. With deep experience in transforming both consumer-facing and B2B businesses, including retail, Kathi brings a proven track record of driving business evolution while building meaningful relationships between brands and customers. 

As Rad Power Bikes continues its strategic pivot to deepen its focus on physical retail, Kathi is the ideal leader to guide Rad through its next phase. Her background spans over three decades of strategic leadership, including work with founder-led brands, high-growth startups, and established companies undergoing transformation. She has a strong history of helping brands evolve and connect with customers, which aligns seamlessly with Rad’s mission to offer an unrivaled customer experience. 

"Rad Power Bikes is at an inflection point, shifting from a direct-to-consumer model to a more retail-focused approach, and it’s an incredible time to come on board. This shift creates new opportunities to reach more riders, strengthen customer relationships, and evolve the brand in meaningful ways," said Kathi Lentzsch, Chief Executive Officer, Rad Power Bikes. “What drew me to Rad is its unwavering commitment to innovation, sustainable transportation, and, most importantly, putting riders first. I’m eager to work alongside this talented team to build on Rad’s strong foundation of producing great products and partnering with the best bike shops to bring those ebikes to riders, complete with a Rad Grin.”

Kathi was previously the CEO at Bartell Drugs, where she successfully led the company through the pandemic, strategic and innovative changes, and the merger of the company with Rite-Aid. She led the turnaround and repositioning of Pottery Barn, transforming it into a well-known premium home brand. Kathi’s extensive background also includes leadership roles at Pier 1 Imports and Cost Plus World Market, gaining deep expertise in retail operations and brand positioning. As President of the Gift Division and CMO at Enesco, Kathi worked closely with the CEO to strengthen the business and revitalize company culture, fostering a more collaborative, creative, and enjoyable workplace, efforts that earned Enesco a “World’s Best Workplace” distinction in 2015. Her diverse experience, deep care for people, and strong leadership in strategic growth and brand evolution make Kathi uniquely equipped to guide Rad through its next phase of success.