RAD POWER BIKES LAUNCHES NEW EUROPEAN EBIKE MODELS

Available this fall, the new electric bikes bring riders more power and utility under the L1e-A category

UTRECHT, NETHERLANDS - 19 September 2018 - Rad Power Bikes, the leading direct-to-consumer electric bike company, today announces the release of their new models into the European market - the RadWagon electric longtail cargo bike and the next RadRhino electric fat tire bike. Both models are purpose-built with eye-catching frames, distinct features, and a full-speed half-twist throttle that offers unmatched power compared to traditional European ebikes. The RadWagon and RadRhino will be available for purchase online starting this fall, with free shipping to 28 European countries. Test rides are being offered now at Rad Power Bikes’ showroom in Utrecht, Netherlands.

“We are excited to bring our next round of models to the European market, especially as fall and winter approach. The ebikes can handle changing weather conditions for riders who are getting across town, safely taking the kids to school, or going on weekend adventures,” said Arno Saladin, Rad Power Bikes’ European Business Director. “Riders also have added confidence knowing that the ebikes conform to the highest European standards because they are the first to receive European type approval under the L1e-A category.”

Powering A New Class of Ebikes Rad Power Bikes is pioneering the new L1e-A category of ebikes, which are powered cycles that can operate with or without human effort and are allowed on all biking infrastructure. The RadWagon and RadRhino feature five-levels of pedal assistance and an on-demand throttle to give riders power at their feet or fingertips. The 750W Bafang geared hub motor provides three times more power than the typical 250W ebikes that are found in Europe. Combined with the 48V 14Ah Lithium-Ion battery pack with Samsung cells, the ebikes can reach a maximum speed of 25 km/h with a range of up to 75 km per charge.

Under the L1e-A classification, the ebikes are treated like a motor vehicle in most countries, and require registration, licensing, and liability insurance, which the experts at Rad Power Bikes coordinates for all customers. This ensures that the ebike can always be traced back to the owner in the event that it is lost or stolen.

RadWagon Electric Cargo Bike

Release Date: 25 Sept. 2018

MSRP: €1,999

The RadWagon is the first high-powered longtail cargo ebike to be available in the European market. The rear deck combined with the throttle make it perfect for hauling kids or large loads of any dimension. With a similar width as a regular bike, the RadWagon eliminates the common challenges associated with traditional large and bulky cargo bike options. Built with a reliable battery and strong aluminum frame, the RadWagon can easily accommodate a payload of up to 158 kg. Riders can outfit the RadWagon to fit their lifestyle with a native line of racks, passenger seating accessories, baskets, and bags. Available in orange or pearl, the bright colors provide added safety and style.

RadRhino Electric Fat Bike Release

Date: End of October

MSRP: €1,899

The new RadRhino is the ultimate all-purpose ebike with 4” all-terrain fat tires that can conquer rides on and off the pavement. A flagship model for Rad Power Bikes, this RadRhino is the second iteration in the European market. The upgraded model features a redesigned frame, which now has a partially integrated downtube for a lower center of gravity and more streamlined fit with the battery. The new RadRhino also has a longer range with an improved battery, more comfort with high-rise handlebars and a longer stem, extra cargo capacity with front and rear rack mounts, and a fresh new color scheme.

“We are ushering in a new era of electric bikes for the European market that will help more people take advantage of the sustainable form of transportation,” said Mike Radenbaugh, Co-Founder and CEO of Rad Power Bikes. “Not only are the ebikes more powerful and versatile, but affordable too. This is part of our commitment to building industry-leading, performance ebikes without the expensive price tag.”

Learn more by visiting RadPowerBikes.eu, following Rad Power Bikes on Facebook, or taking a test ride at the Utrecht showroom.

About Rad Power Bikes

About Rad Power Bikes: Rad Power Bikes is the largest ebike brand in North America, with a community of more than 350,000 riders in more than 30 countries and thousands of business customers. Founded in 2007, the global consumer-direct company boasts a full lineup of affordable ebikes and accessories that are changing the way people and goods move. The global team of passionate ebike enthusiasts create products and service solutions that are purpose built whether that be for commuting, adventuring, delivery, or hauling kids. The company designs all of its products in-house at its Seattle headquarters and operates international offices in Vancouver, British Columbia, Utrecht, the Netherlands, and has teams in Shanghai, China and Taipei, Taiwan. The company has more than 20 Rad Mobile Service locations and 5 Rad Retail Stores and is expanding rapidly to serve riders across the U.S., Canada and Europe. Recognized by TIME, Fast Company, and INC. as one of the most innovative and influential companies in 2021, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

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