North America’s largest ebike brand teams up with the largest pizza company in the world for pedal-powered pizza delivery
SEATTLE - August 13, 2019 - Pizza fans, rejoice! Through a national program with Rad Power ® Bikes, Domino’s® pizzas will soon be delivered hot and fresh via bike lanes. Rad Power Bikes will deploy fleets of custom ebikes to Domino’s stores across the country later this year. The partnership was won by Rad Power Bikes’ Commercial Division, which brings sustainable transportation and last-mile delivery solutions to businesses around the world.
With delivery by car more challenging than ever due to congestion and parking limitations, Domino’s launched a pilot program to test the efficiency of ebike deliveries earlier this year. Locations that used ebikes from Rad Power Bikes achieved better delivery times and service scores, and those that were already using traditional bikes saw an increase in team member satisfaction after switching to ebikes.
As a result of the successful pilot program, Rad Power Bikes is now Domino’s exclusive ebike provider for franchise owners and corporate stores in the United States. “We built a tailored delivery solution for Domino's that is setting an exciting example for how ebikes can be used to benefit business efficiency and employee satisfaction,” said Brian Rinckenberger, Commercial Sales Director for Rad Power Bikes.
“We’re proud that the partnership with Domino’s, which began with one franchise owner in Seattle several years ago, is now expanding nationwide.” The ebikes are designed based on the brand’s popular RadCity® Step-Thru electric commuter bike. Each custom ebike includes insulated soft-sided cargo areas that can hold up to 12 large pizzas in Domino’s Heatwave bags, along with drinks, sides, and dipping cups. The bikes are also equipped with popular features found across all Rad Power Bikes’ models, including puncture-resistant tires, integrated headlight, taillight, and brakelight, reflective materials for driver safety, and a top speed of 20 mph.
“Ebikes make a huge difference in my stores,” said Greg Keller, Seattle Domino’s franchisee. “While delivery on a traditional bike solved many of our traffic and parking issues, the hills in Seattle were tough on even our best cyclists. Ebikes were a game-changer for us. We have been able to save money, provide better service, increase hiring and maintain a happy workforce.”