North America's largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades
SEATTLE - January 3, 2020 — Rad Power ® Bikes is marking the latest evolution of its flagship ebike with the all-new RadRover® Step-Thru -- a low-step electric fat bike that makes it easier than ever to go anywhere and do anything.
“The RadRover launched our business in 2015 and gave a jolt to the ebike revolution by proving that electric bikes can be durable, powerful, affordable and built for everyday adventure. Five years later, we’re reinforcing our commitment to ebike accessibility and utility with the RadRover Step-Thru," Mike Radenbaugh, Rad Power Bikes' founder and CEO, said. "This beast of a bike combines the rugged capabilities of our flagship high-step model with a new frame style that fits the needs of more riders.”
The RadRover Step-Thru’s approachable design and lower standover height makes it easier to get on and get going, yet still retains the strength, stability, and versatility of its high-step counterpart. Like its predecessor, the RadRover Step-Thru can conquer all types of terrain thanks to its puncture-resistant 26” x 4” fat tires, powerful geared hub motor (750W in U.S. and 500W in Canada), and long-range 48V 14 Ah Lithium-Ion battery.
In addition to this new model, the consumer-direct ebike brand also announced that the new year will bring the latest iterations of several ebikes in the Rad lineup, including the RadRover® 5, RadMini 4, RadMini Step-Thru 2, RadCity® 4, and RadCity® Step-Thru 3.
Each of these new models received upgrades that offer more value at no added cost, including fenders now coming standard on the RadRover and RadMini models, along with custom mounting points for future security-focused accessories on the RadCity models. The RadCity 4 has also been updated to a single 18.5” frame size. Other improvements consist of new halo headlights with improved side visibility, a streamlined throttle design, and a refreshed look across the entire lineup.
About Rad Power Bikes
About Rad Power Bikes™: Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Founded in 2007, Rad's team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has nine RadRetail locations, and more than 1,200 retail and service partners across North America. Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.
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