Rad Power Bikes Adds Versatile Electric Bikes to its European Lineup

Global direct-to-consumer ebike brand to release new 250W fat tire and folding electric bikes

UTRECHT, NETHERLANDS - January 14, 2020 — Rad Power ® Bikes is bringing the all-new RadRhino Step-Thru Electric Fat Bike and the RadMini Electric Folding Fat Bike to its European lineup, two models that represent the brand’s commitment to designing electric bikes that are built for everything and priced for everyone.

As the newest addition to the Rad Power Bikes global lineup, the RadRhino Step-Thru 1 combines the strength, stability, and versatility of the original RadRhino model with a step-thru frame that meets the needs of all riders.

New for European markets, the RadMini 4 was built with the traveler and off-road adventurer in mind, thanks to its compact folding frame design, 20-inch by 3.3-inch multi-terrain tires, and front suspension fork. Both the RadMini and the RadRhino Step-Thru will feature 250W geared hub motors.

In addition, the consumer-direct ebike brand will release the latest iteration of the RadRhino 5 in both 750W and 250W variants. The RadRhino, along with the RadRhino Step-Thru and RadMini, feature new upgrades, including standard-issue fenders, halo headlights with improved side visibility, and updated colors and decals.

"We've been really delighted by the response to the 250W ebikes we launched last year, and we're excited to add even more options in that category," said Arno Saladin, Rad Power Bikes’ European Business Director. “The RadRhino Step-Thru is an incredibly agile, well-handling bike that will accommodate more riders, while the RadMini is the compact utility-focused ebike that our customers have been asking for.”

The RadRhino Step-Thru 1, RadMini 4, and the RadRhino 5 250W will be available for €1,599, while the RadRhino 5 750W will be available for €1,699. Each new model will be available for preorder soon. For more information visit www.radpowerbikes.eu.

About Rad Power Bikes

About Rad Power Bikes™: Rad Power Bikes is the largest ebike brand in North America, with a community of more than 600,000 riders. Founded in 2007, the company boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has ten RadRetail locations and more than 650 service network partners. Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies in 2021, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

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